Medikly is pharma's first and only digital marketing platform that integrates the fundamental tools and technologies that healthcare marketers need to better reach, engage and understand physicians on an individual level. The MediklyOS platform acts as an operating system for healthcare marketers to continuously collect, analyze, manage and act on physician intelligence gained from patterns and behaviors gathered across multiple digital channels. It enables marketers to manage effective and efficient digital marketing and drive business value by incorporating five key marketing processes: 1. Collect - create a single view of your physician audiences by consolidating multichannel data 2. Analyze - identify your high-value physician segments & discover actionable insights into their behaviors 3. Decide - automate marketing decisions to deliver the right content to the right segment at the right time 4. Connect - deploy relevant & engaging content that promotes engagement and drive desired actions 5. Optimize - measure and improve your campaign based upon the behaviors & preferences of your audience