Platte River Associates, Inc. is an industry leading provider of petroleum systems modeling solutions that support the evaluation of hydrocarbon potential. Key to PRA’s continuous growth have been technology innovation and premium services for our clients. In recent years, PRA has led the race to provide new, proprietary technology to evaluate shale plays. Our patent-pending workflows and functionality further the identification and evaluation of sweet-spots. PRA has earned an excellent reputation for quality work and professionalism in assisting oil and gas companies worldwide in their exploration projects. Projects frequently encompass a multi-disciplinary approach through partnering with world renowned experts to provide a complete project package including overall project management, recommendations for additional data collection and evaluation, and finally fit-to-purpose deliverables. With over 400 man years of global modeling experience on a wide variety of studies, PRA provides short consulting projects to build simple maturity models, multi-dimensional petroleum systems modeling and multi-year play fairway analysis studies. Steep competition for hot new plays and trends, particularly in the US for liquid rich shales, has driven some of the new enhancements in BasinMod 2012 where the ability to rapidly load, evaluate and pre-process data for modeling can be a key competitive advantage in acquiring optimal leases.