SimplyTapp is a Cloud Based mobile payments company founded to foster a more open and friendly environment for NFC card payments at the Point Of Sale (POS). SimplyTapp creates new and powerful platforms that enable developers to leverage mobile devices for tap-payments and other real-world transactions. Our first platform leverages host card emulation (HCE) in conjunction with near field communications (NFC). We offer hosted solution for installation into organizations private environments, full turnkey secure transactions as a services and white label solutions.