Strategic Marketing & Research Insights, LLC (SMARInsights) provides individualized consultation grounded in a fully integrated marketing research service that yields actionable results – every time. We strive to move beyond the role of a traditional researcher to the role of supporting consultants. History Strategic Marketing & Research, Inc. (SMARI) was formed in 1983 by David Seiferth and a business associate. As of January 1, 2014, SMARI reorganized its business units to help enhance our industry focus. SMARInsights maintains the same staffing, industry expertise, and client relationships as we had prior to 2014.