As the media investment and innovation platform of dentsu, Amplifi provides the specialist media investment infrastructure and capabilities needed to support our media agency partners and their clients. Amplifi works collaboratively with publishers, media companies, and technology partners to reinvent the way our agencies work with the supply side of the industry. By leveraging dentsu’s global scale, we are able to deliver real business value to clients, including competitive pricing, data-driven buying across all platforms, and first-look research and innovation opportunities with our partners.