Founded in 2014, Sweet Inn (www.sweetinn.com) is an international, next-generation travel-tech startup disrupting the traditional hospitality industry. Going far beyond traditional home-sharing, the company’s innovative business model takes long terms leases on apartments, transforms them into stylish and upscale ‘smart’ apartments with a full range of personalized services to accommodate tourists and business travelers worldwide. Sweet Inn chose to develop its own proprietary technology to have the complete control and flexibility to innovate its operations and guests’ experiences, optimize and automate task management, communications, and resource allocation. Dedicated local teams operate from central City Lobbies, and a mobile app allows travelers to reach a team member anytime via chat, order personalized services, and view local tips tailored to their apartment location. As both the leaseholder and exclusive property manager, Sweet Inn entrusts in-house interior designers with the unique decor of each apartment, customized to reflect the vibe of its neighborhood. Since its launch, Sweet Inn is now operating in 15 exciting cities (Paris, London, Dublin, Barcelona, Madrid, Seville, Rome, Marbella, Porto, Milan, Brussels, Lisbon, Juan-les-Pins, Tel Aviv, and Jerusalem), offering travelers over 700 upscale apartments to choose from. For more information: www.sweetinn.com