ECOALF was created by Javier Goyeneche in 2012 to realise innovation in recycled clothing. The idea for a truly sustainable brand was born from a deep frustration with the excessive use of the world’s natural resources and the amount of waste produced by industrialised countries - specifically by the fashion industry. But ECOALF is more than a conscious clothing brand; it is a mission to create the first generation of recycled products with the same attention to quality, design and technical properties as the best non-recycled products in the market. In order to ensure 100% transparency and provide the highest levels of quality, the ECOALF team manages the full process from waste collection to recycling technologies, manufacture, design and retail. Fabrics are developed in partnership with specialist manufacturers around the world and ECOALF are currently operating 14 joint ventures globally to collect and process waste into fabric and components with the highest recycled content available in the market. Current initiatives operate to manufacture discarded fishing nets, PET plastic bottles, used tyres, coffee, post industrial cottons and wool into high quality yarns and components for clothing, accessories and footwear. The brand offers a conscious alternative with no compromise. Perhaps most importantly, it provides a practical demonstration that there is absolutely no need to continue depleting the Earth’s natural resources for the sake of production. ECOALF continues to push for innovation and improved technologies in the collection and production of recycled materials.