“The idea is not to restructure the economy as much as to seize the opportunities available that we didn’t address before.’’ - HRH Mohammad bin Salman The Financial Sector Development Program and the Saudi Central Bank initiatives shows the direction and objectives to improve the landscape for a better financial services and products, the program talks about the low coverage of financial services, the old basic processes and procedures in delivery, the eagerness to develop advanced automated digital infrastructure, the goal to increase awareness and provide the right tools and platforms for saving, funding and financial planning, the goal to achieve diversity, inclusiveness and stability in finances. The FSDP program was launched by the Council of Economic and Development Affairs (CEDA) in May 9th 2018, The Saudi Central Bank announced the Open Banking initiative which will be live on several stages starting 2022. We align our approach with the banking industry and we continually leverage on innovation and technology to make a distinctive and integrated solutions. www.creditly.sa is a Saudi platform marketplace for consumer banking products founded in 2019, our mission is to provide an end to end comprehensive unique digital experience for consumers looking for any banking products; Credit Cards, Personal Loans, Auto Loans, Home Loans and Bank Account Opening. Through our unique digital onboarding and data aggregation, we allow customers to browse, compare and preview eligible products based on customer data in a modernized interface. We continue to leverage on innovation and technologies to bring a value customer experience and enhanced financial decisions all in one place and for free. Creditly is a trademark owned by Rasanah.