Our regional focus is the GCC and North Africa where we aim to bring the most exciting and compelling foodservice brands to the market and to identify great emerging brands from the region for international development in markets such as Europe, North America and Asia. Additionally, GFG and its Private Equity partners invest in emerging brands with a view to providing franchise expertise to develop and correctly scale the business. All international and regional brands represented by GFG should demonstrate strong scaling potential, clear differentiation, technology driven, innovation, sustainability ethos, team development emphasis and most importantly a compelling food & beverage offering.