Sweet Spot Digital (Malaysia) Sdn Bhd is a digital marketing solutions start-up focused on establishing a Customer Engagement platform. The company was formed in response to Berjaya Corporation’s desire to significantly strengthen its digital capability and is managed under Berjaya’s Retail and Innovation unit using the brand name SweetSpot. Founded on the conviction that the road to loyalty is paved with engagement, SweetSpot aims to offer brands a platform from which to connect and engage with, and build deeper, more meaningful and profitable relationships with their customers. It leverages on the combined power of mobile, location-based marketing technologies and strategic customer engagement consulting with proprietary data, social analytics tools and marketing services to deliver a differentiated marketing sweet spot. Data from all sources is analysed and interpreted into actionable insights on how best to influence future behaviour and generate more profitable interactions. SweetSpot’s primary touch-point is the SweetSpot app which promises to deliver sweeter days to users with contextually relevant content, when they want it, where they want it. Unique and exclusive deals, experiences, surprises and rewards are deliberately crafted and curated to ultimately drive not only purchase but more importantly, advocacy. This approach has, to date, led to a base of some 80,000 engaged users and growing. For more information please visit www.mysweetspot.com.my