The Fresh Awards launched in 2003 as a celebration of innovation and creativity in Advertising, Design, Digital and Media and is now widely recognised as a real industry benchmark. Independently owned and operated, Fresh does not have to follow the rules of other awards linked to publishers and our listen rather than lecture policy has ensured the awards have earned the respect of the industry. As the name suggests, Fresh makes significant but subtle changes each year and have now evolved into a nationally renowned event with impeccable standards but a fun and funky element to deliver a great night, recognising incredible talent. With impeccable judging and our unique approach to awards, Fresh is both popular and professional and offers an ideal platform for sponsors wishing to target any discipline of the business. Fresh is lucky and enjoys the services of a different agency each year, to come up with the Creative treatment for the programme. Since the launch, and the talents of True North who designed the original logo, Fresh has worked with Sumo, Love, Rees Bradley Hepburn, BJL, Big, Bray Leino and The Chase to name but a few. The incredible "Making Your Mum Proud" campaign from McCann Erickson in Birmingham not only helped raise the bar for Fresh, but also won several industry awards, not just in Fresh, but in several other national and international awards. There are big plans in 2013 to mark the 10th Anniversary of Fresh, with a Freshtival, so watch this space!