The goal of Help-Portrait was simple: 1. Find someone in need 2. Take their portrait 3. Print their portrait and 4. Deliver their portrait. This movement began in August 2009 with the YouTube video launch from Cowart. Help-Portrait was formed by celebrity photographer Jeremy Cowart as he contemplated using his skills and expertise to give back to those who may not have the opportunity for a professional photo. The idea is that a photographer has the opportunity to help someone smile, laugh and to remember - it is a movement, a shift in photography.