The term wildcat comes from the shooting sports industry – a wildcat cartridge is a custom cartridge that is created when someone takes an industry-accepted factory load and changes it in order to optimize performance. My goal is to help companies take their industry-accepted marketing practices, ask the why's and what-ifs, make tweaks to their marketing, and increase their performance as a company. Services include but are not limited to marketing strategy, strategy deployment, content strategy, content creation, copywriting, trade show and event planning.