Consultancy to help companies in their Social and Local Branding with 3 disruptive Inbound Marketing tools 1° Collaborative Marketing - Described as "Consumer to Consumer" (C2C) Marketing, it completes other outbound marketing tools (traditional "Push" Advertising on TV, Radio, Outdoor, Press, Internet, Sampling) but less expensive and more effective than most other operations implemented thanks to one crucial element: trust. Indeed, it is shown that in terms of consumption, there is no better recommendations than the ones made by their entourage. - With a rigorously scientific approach, as developed by SLB Consulting's partner, companies can plan, manage and measure data provided by consumers who test and recommend products to their relatives, friends and colleagues. - SLB consulting helps companies to implement on their own CRM/ website a Collaborative Marketing technology platform tailored to the needs of their Word-of-Mouth Marketing campaigns. This tool allows perfect monitoring of operations: campaigns can be targeted, managed and analyzed optimally. 2° Content Marketing - Curation is a practice to select, edit and share the most relevant web content for a query or topic. It is used by sites wishing to offer greater visibility to contents (text, documents, images, videos, ...) they deem useful to users whose shares can help or interest them. - It is a quick and inexpensive way to feed a site without producing self-content. The highlighted content feed the site, drive qualified web traffic - Content Intelligence allows content publishers to analyse every piece of content and match this content with the centre of interest of every single user and so to provide a fully customized contend. - Curation & Intelligence improves SEO, CTR, Brand Visibility, Thought Leadership etc. - Our partners' softwares allows marketers to quickly curate content on specific issues or topics and to leverage their audience.