Huí//Lüè is a fluid brand innovation consultancy. We rethink and reshape businesses. Their marketing. Products & services, brands & communications. It is called Huí//Lüè for taking a different approach to reach the goal, because we believe consultancy clients deserve MORE as well as BETTER. MORE Creativity. MORE Diversity. BETTER Collaboration. BETTER Talent. Expertise: (1) Identifying growth opportunities (2) Re-inventing products (3) Re-imagining services (4) Re-visiting business models (5) Unlocking brands' potential (6) Growing marketing teams Capabilities: (1) Insights & Analytics (2) Strategies & Plans (3) Ideation, Co-Creation, Execution