Root4 offers pre-developed mobile games and activities that allow brands to push advertising dollars to engage customers in cause related marketing activities, adding value to the brand and without losing the advertising benefit. Nonprofits can also use our games and activities for free, as a tool for promotion and fundraising. Companies can use advertising money for corporate citizenship without losing the advertising benefit while also adding another dimension of value to their brands to target this new kind of consumers that accounts for more than 2.5 billion people! And aspirational consumers can satisfy their need for purpose, belonging, status, participation and get a voice to create impact on their social networks.