Film in Europe is in many ways still considered an art-first endeavor. And, while that mentality definitely is important to maintain in the creation process, it is not the correct mentality for producing. Rocket Road strives to question every aspect of filmmaking and thus develop best-practices for producing the best possible stories with the least amount of capital needed. A good example of this is the feature film, While We Live, that has been fully produced with a 12% budget of what an average Danish film costs yet has become one of the highest grossing films in 2017.