The "Wall" core was formed in 2016, consisting of a group of experts in the field of IT and marketing, and established its mission in the field of digital marketing services. Over time, by providing services to small and large groups in the fields of digital marketing and social networking, the need to better understand and provide online services. The wall is currently run by one of its founders, Arash Zamani. And has outlined its mission with a program of providing marketing consulting services, implementation and design of visual identity, structuring to applicants.