In 2008, freemium game design expert Adrian Crook founded Adrian Crook & Associates. AC&A has since worked with over 200 clients, including many of the leading mobile game publishers and studios. Our focus is on delivering design- and product-management solutions that drive healthy KPIs, from retention to monetization to virality. We continually strive to stay at the forefront of this rapidly evolving industry by doing the in-depth work few others can. Our team includes designers and product managers with experience in large and small organizations. Complemented by mobile strategists and freemium game economy designers with extensive experience, we are ready to take your game to the next level.