Built for the wild, and the wild at heart. The determination of a new type, of a new kind of product, is a process that not only flows from the creativity and soul of the designer but is also the result of an evolution of the environment in which the phenomenon takes place. The minivans would have remained vans if the car market had not been mature to favor function to form. Certainly, to be able to give life to a new concept, a demiurge is needed, with the skill to perceive the evolution of taste and costumes and give it a body in a form. Bleugame is achieving this result. What are Bluegame yachts? Open boats? Fishermans? Fast commuters? Chase boats? Day cruisers? Walk around? They are a cultural, functional and morphological synthesis of different types of boats that merge into a form never seen before, the Sport Utility Boats, in the creation of undefined usability spaces. The "function that creates the organ", as it is said in an evolutionary tone, comes from my vision, from my culture and studies of architecture, from my experience as Olympic sailor, with many thousands of miles and hours on the waves. LUCA SANTELLA Founder of Bluegame