Home of the GEN Certification - The first standardized certification for gender equity in the U.S. workplace. While 75% of CEOs state that gender parity is a priority, they don’t have a clear path for getting there. U.S. companies currently spend $8 billion a year on diversity trainings that impact evaluations have stated don’t work , and representation for women in leadership positions has plateaued. Overall, there is a lack of clarity over what works – what behaviors, mechanics, and processes should be tracked to catalyze progress towards workplace parity. GEN responds to this challenge with data-driven approaches to bring parity to the workplace. Working from the belief that you get the behavior you measure, we assist companies in becoming more profitable, prosperous, and balanced through gender equity. Visit us at www.thinkgen.org to learn how to unleash the social and financial rewards of workplace parity.