Digital Academy is an initiative to educate Indian students and professionals for career competitiveness in the Internet Economy. Our foundation is built on commitment towards developing and delivering industry focused Digital Marketing training programs. Digital Academy India became part of Digital Vidya in May 2015 on its acquisition by Digital Vidya. Today, no marketing strategy is complete without a digital component. At Digital Academy, we equip leaders of tomorrow for transformation in global organizations and markets. Our Programs develop the advanced knowledge and skills required to implement, manage and evaluate marketing strategies in a globally connected economy. Like reading, writing, and arithmetic, web literacy is both content and activity. You don’t just learn “about” reading: you learn to read. You don’t just learn “about” arithmetic: you learn to count and calculate. You don’t just learn “about” the web: you learn to make your own website and promote it. Our modules are focused on “Practical exposure” to tools and techniques of digital marketing. Our blend of academic and practical learning ensures that our students build tangible skills that translate to today’s evolving marketing environment. For some it can lead to a profession (i.e. becoming a digital marketer) while for most it becomes part of the conceptual DNA that helps them to understand and negotiate the world they live in. We also provide students with relevant opportunities to launch their careers as working professionals, as well as entrepreneurs.