Achieving sales targets, managing a sales team, supporting them with good marketing and a good range of quality products or services is the holy grail of small to medium businesses. Selling well, consistently and making targets that are acceptable to management and achievable by sales people is the ultimate goal. This challenge is what keeps most CEO’s and Managing Directors up at night. This challenge is magnified by the rapidly changing landscape of technology and communications which affects competitiveness, new business models and creates cost savings, plays an increasingly important role in the cost of doing business, not only in marketing but the operations and product development. Philips Evans, in his TED Talk in 2013, explained that traditional views of what underpins strategic planning in its goal to achieve competitive advantage through scale and minimisation of transaction costs no longer holds true. To achieve sales and to remain competitive strategic planning, sales management and marketing need to be undertaken with a high degree of technological comprehension, equivalent to a competent CIO. Conversely and just as importantly, sound decisions relating to technology needs to be made with a high degree of commercial acumen, equivalent to top MBA or CEO. Christo Partners offers this rare and valuable meld of the two to deliver real results in sales, marketing and risk management. We do this by mentoring your management team, and advising your executive team. Unlike traditional professional services firms; we promise real results and are accountable for the results we promise.