Liquid Investment Partners is a strategy consultancy helping alcohol companies creating profitable businesses globally. Core areas of expertise include: - Overall company strategy definition - International expansion - New product development and launch - Mergers and Acquisitions - Fund raising for project financing During 13 years, we have developed a strong expertise at building local and global alcohol businesses in various geographies and product categories. Our projects include: - Launch full cycle alcohol brand management, import and distribution business in China for major international alcohol company - Creation of still wine brands including marketing strategy definition, brand creation, wine sourcing and packaging development - Definition of international expansion strategy for leading Russian alcohol company across all alcohol categories and markets (countries) - Definition of international strategy and business plan for Italian still wine production and trading company - Post-merger integration of Russian Standard Vodka, Russian Alcohol, CEDC and Gancia - Definition and implementation of state of the art New Product Development process in global alcohol company - New Product Development project management including restyling of existing brands (Green Mark, Zubrowka, Russian Standard, etc.) and launch of new products including new whiskey brand in the USA. - Definition and implementation of post-acquisition strategy for Gancia, the first Italian sparkling wine, including company's global strategy definition, product portfolio optimization, marketing and commercial strategy definition for core global markets, entry in new markets (in particular USA and Russia), route to market optimization including negotiation with distributors in core markets - Launch of super premium vodka brand globally