We view the future of Architecture, Engineering and Construction sector as the largest upcoming playground for digital technologies. As the largest industrial sector in the world, it was relatively slow to adopt new technologies and innovations. However with the arrival of Building Information Modelling and its subsequent rapid adoption, a new era has begun. Now information and data enabled designs are possible, with BIM models containing higher level of detail geometries, more detailed information descriptions. From these technologies, new paradigms have started to emerge based on automation of various digital design processes and major projects. These include adoption of highly parametric model definitions, computational design applications in the form of generative design and solution optimization. Invoke SHIFT positions itself as the enabler of these innovative technologies for practical applications in day to day projects. We see firmly believe in the continuous improvement, both in terms of managing and delivering BIM projects. We see the advantages of digital design process automation and aim to transfer those benefits to you, increasing the efficiency of your team and quality of your projects. Most importantly, we see automation in the AEC as the next paradigm shift, that will free up your most valuable resource, your architects and engineers, from repetitive and time consuming tasks to focus on expressing their creativity and ingenuity to advance and solve your future engineering problems in ways we might not be able to imagine now.