NOVADI is a company specialized in the breeding and the management of apple varieties resistant to pests and disease, particularly scab. Since 1995, NOVADI, in partnership with INRAE, has been developing new apple varieties naturally resistant to pests and disease. This group of experts imagines tomorrow’s apples varieties with recognized agronomic, gustatory and commercial qualities. NOVADI is the exclusive worldwide manager of the apple varieties created in this breeding programme. NOVADI thus organises the development, commercialisation and implementation of a marketing strategy adapted to each new variety.