We are at the brink of a new technological revolution where every physical thing around us can be connected to the internet. This can create new experiences and interactions with products that will make everyday life better, more convenient or simply more fun. To design these new products a new kind of design agency is needed. One that can design beautiful products as well as build great digital services and integrate them into meaningful, seamless experiences. The Incredible Machine is such a design agency. Why now? The internet is everywhere. With the advent of wifi at home and mobile internet, digital services are accessible wherever you and your connected products are. On top of that the required hardware is now readily available to cost-effectively implement into everyday products. It is time to connect the world around us and revolutionize the way we live in it. We are ready.