Our Values At Lincoln Heritage, we use the personal touch and are dedicated to helping our customers. Live people, who answer each and every phone call. We are also dedicated to remaining privately held. More and more, publicly held companies do ill-advised and even outrageous things in order to pump up their quarterly earnings. There is always pressure to do something, even if it is wrong. With us, you have the stability of knowing that we are looking out over the next one or two generations, not the next one or two quarters. That is a big difference when deciding whom you can trust with one of life’s most important decisions. Finally, we believe in having fun. If you do not love what you do, then you will never perform at your highest level. When you love your work, it is easy to do it well and to do it with gusto. We count every day as a success when you can bring a feeling of sunshine and a feeling of greater self worth to anyone whom you encounter; be it one of our customers, family service counselors, or any other valued individual. Satisfaction comes from doing what you we’re meant to do with joy, commitment, and a true desire to serve.