George Anderson is a professional speaker, coach and writer. His talks and workshops inspire audiences to think differently about their approach to physical & mental wellbeing. With an engaging, 'non-preachy' style and a philosophy of progress not perfection, George is able to move people towards taking action. With a background of over 15 years in the fitness & wellbeing industry, George has an acute understanding of how to bring about behaviour change. His neuroscience coaching approach helps private clients reach and sustain peak performance when under pressure.