The idea of creating the Sawabona collective not came from nothing, but yes of everything! The first idea of the collective came from a conversation with Tony Tals and Gabriel Choquito. The model we adopt now is quite different from the model we had proposed in the past. We wanted to be great, but we were still very much like an advertising agency. More ahead I met with Bruno Nepomuceno, Fabricio Soares and Gabriela Souza (co-founders) and I returned to talk about the model. Bruno and I were already working each one in his company providing services to other (B2B) and we considered that it would be more pertinent if we joined the forces to raise more clients and to act in a greater portion of market. Today, after having matured the concept and performed dozens of activities that were pending, we were able to document the entire business model and all the systems that will support the operation of it. What does "Sawabona" mean? "Sawabona" means "I respect you, I value you and you are important to me". What is the Sawabona Collective The Collective is formed mostly by professionals in the field of design and we aim to make the world more beautiful, literally! We want small business owners to have their companies as beautiful and functional as giants like Google or Apple. The business of the Collective is exactly this, diminish the differences through the design. --- Não foi do nada que decidimos criar o Coletivo Sawabona, ao contrário, foi do tudo! O que significa “Sawabona”? “Sawabona” significa “eu respeito você, valorizo você e você é importante para mim”. O que é o Coletivo Sawabona O Coletivo é formado em sua maioria por profissionais da área do design e temos como objetivo tornar o mundo mais bonito, literalmente! Queremos que pequenos empresários tenham seus trabalhos tão bonitos e funcionais quanto gigantes como a Google ou Apple. O negócio do coletivo é exatamente esse, diminuir as diferenças através do design.