Orientum Ltd is a Greek company specialised in career counselling. It was founded in 2004 and since then Orientum Ltd has helped more than 10.000 high school and university students decide on their academic and career choices. Services of Orientum Ltd include personalised career counselling for each individual. To make this process scientific and more integrated Orientum Ltd has developed its own psychometric tools assessing various individual traits relevant to career development, such as Horizon and Profiler. Orientum Ltd has associated its name with the best knowledge of the Greek educational system both in secondary and university education. Building the line of its products Orientum Ltd, since 2006, publishes every year the “Analytical Greek University Guide” which is recognized as the most complete guide on Greek universities and technological institutions. In addition, the company edits the guide “Greek College” which includes all the necessary information on international colleges operating in Greece. Our vision is to be able to respond to every vocational guidance aspect. In order to succeed in that Orientum Ltd has a highly active psychometric department developing and adapting psychometric tools on vocational guidance. In collaboration with academics and Phd career experts Orientum Ltd has developed a scientific department that constantly researches all aspects of career counselling.