THE FMMA PROMOTES TRANSPARENCY IN HEALTHCARE The free market movement in healthcare is gaining steam. This is because of providers, patients, and self-funded employers, who believe that changing the way we purchase healthcare services is necessary, and seeking out value driven healthcare providers is important. Matching a willing buyer with a willing seller of valuable healthcare services is the goal of everyone involved in this movement. We help identify patients willing to pay cash, doctors willing to list their prices, businesses attempting to provide affordable quality insurance, and providers/services/and patient advocates that are helping make everything work. To further promote this movement, the FMMA is dedicated to bringing together BUYERS and SELLERS. PILLARS OF THE FREE MARKET Due to the wildly varying definitions of transparency and free market in this industry (many of which are neither free market or transparent) the FMMA has designated these pillars as the foundation of the Association. Our members are asked to always abide by these pillars, using ethics and transparency in all areas of their businesses. The Free Market works when there is freedom of choice: • Willing buyer • Willing seller • Market clearing price