Heureux Les Curieux is an innovative retail concept that offers brands and consumers an unusual Face- to-Face experience. A new brand curated every 3 weeks : Pop up becomes sustainable. Experiencing is key, it appeals to our senses and gives meaning to our purchases. This innovation offers brands an opportunity to be part of tomorrow’s retail (ou : a new kind of retail), to boost their recognition, all together with the custom-made support of an incubator retail. Launching march 2018 in Paris in the heart of the Haut Marais: 23, rue du Pont-aux-Choux.