In this digital world everybody is connected and there are more companies and people chasing their dreams, aspirations and goals than ever before. How do you stand out as a person or organisation in this overload of content, opinions and information? Well, by standing up! Standing up doesn’t only mean you have a love for stand up comedy or you just got out of your lazy chair 🙂 Being stand up also means you are genuine, authentic and trust worthy towards yourself, customers and audiences. The internet opened up opportunities for everybody. The opportunity to choose, to ignore, to speak up, to share,… In this world only the companies and the people that bring the best, most entertaining and authentic content will stand up and make a difference. So next time you walk into a strategy meeting, present to a group, give a sales pitch, publish content on your brand’s Facebook page,… Ask yourself: Am I rocking the hell out of this?