Video case studies are the ultimate marketing tool. James Rostance has re-invented them especially for B2B marketers. The Story Hero Method is the formula and approach for meeting the demands of today's B2B buyer - high quality education resources. These case studies help buyers makes educated and informed decisions which perfectly position your company as their ideal choice. In this weekly podcast he shares the latest best practices, techniques and strategies for using them to attract clients and win sales. James is a 3-time published author in video production and marketing.