Cactus Communications provides a spectrum of corporate branding, PR and marketing communication services. These include the publicity of company announcements and product launches through a series of integrated marketing effort using both traditional and social media channels, such as press releases, media relations, editorial contributions, advertisements, social media campaigns and word-of-mouth influence. Cactus has helped organizations formalize crisis communications procedures and manage issues ranging from industrial incidents to retrenchments. It formulates key messages targeted at specific stakeholders for effective change communication, branding, corporate identity development, and exhibitions & events. It also offers consultancy on content development and copywriting services for corporate collaterals such as annual reports, brochures, newsletters, websites and marketing videos.