BECOME AN ATHLETE FOR LIFE All athletes and fitness enthusiasts experience repetitive physical stress. When this happens, we begin to compensate with various parts of our bodies. This isn’t good – unhealthy tissue builds up which leads to weakness and a decline in mobility. Adam Friedman has taken his deep understanding of the body and how it works and used it to develop a science-based approach to discovering the “dysfunction” within your body. He uses this as the basis to create progressive programs designed for your needs. The first thing Adam focuses on is balancing your foundation. Once we’ve worked together to create that solid base, we’ll move on to building strength, power, and speed. This is Advanced Athletics. INTELLIGENT PROGRESSION IS THE WAY Intelligent progression means starting with your foundation – your existing core strength, how you stand, how you move, and where your weaknesses are located. This is what’s most often not maintained or overlooked altogether in sports. Adam has seen too many promising athletic careers cut short as a result. He'll help you build on the fundamental principles that promote injury prevention – things like mobility and stability. Which in turn, support your progression to reach your performance potential, no matter your sport. For the sake of longevity, the latter is not possible without the former. Your circumstances won’t define or limit you. Adam will coach you every step of the way with the most effective and efficient methods for you. SERVICES In-Person Strength and Conditioning Online Fitness Programs