People Water is not a charity or a non-profit organization. We're a for-profit, cause-based business, committed to alleviating the global water crisis. We're a double-bottom-line company. That means that we believe that success goes beyond just turning a profit. We feel we have a responsibility to make a positive impact on our world and community. At People Water, we measure success in two ways: As with any good business, we look to increase sales, improve margins, and generate a return for our shareholders. We also measure our success based on the amount of clean water we make available. Fortunately, our two goals are interconnected: if we're successful with the first, we'll be successful with the second. Through our Drop for Drop initiative, we develop or restore new sources of clean water (what we call "New Water"), either by drilling a new well, repairing an existing well, or establishing a water purification system. We build or repair a well first, and then sell People Water to fund it. An average well delivers approximately 1,000 liters of clean water a day. +DROP | FOR | DROP - For every bottle purchased, People Water will give an equal amount of clean water to a person in need. Change your water. Change the world.