Nisthtya Infotech is a network of internet companies operating in different domains and thus creating an ecosystem, domains include education, recruitment, media, financial consulting, fashion and related services. In past few years, Nishtya Infotech has been able to garner greater shares of the classified market because of a general shift to more online activity and greater acceptability of its offerings in the online space. There has been a rapid acceleration in internet usage during this time in India. Internet penetration is witnessing exponential growth with mobile internet being the primary growth driver. While this represents a tremendous increase in the opportunities available for Nishtya Infotech, the company faces the challenge of creating products that are device agnostic. Consumer preferences are also evolving at a rapid pace and attention and efforts have therefore been focused on understanding customer behavior across mediums to deliver satisfaction through different products. To remain ahead of competition in an ever-changing volatile market, the company’s recent focus has been to develop new and updated online products which solves real life problem of their customers. These products are being regularly iterated based on consumer’s feedback to deliver them the best experience.