Magnitude Group is a Sports & Entertainment platform. Founded in 2009 by corporate market professionals, the company's main goal is to professionalize and to boost industry development in Brazil. The platform is divided into two main areas: Magnitude Sports is responsible for the career management of high performance athletes, sponsorship for sports activities and social projects, and the branding of its clients. Magnitude Entertainment is dedicated to the career management of entertainment industry professionals including: actors, musicians, singers, dancers, and writers. The company works on image rights negotiation, branding, and production of cultural and artistic events, in addition to structuring specific projects in the sector.