In 1984 Aurum was a small artisan workshop, guided by Gianni Parisini’s ambition, which in a few years was able to transform itself into an industrial reality of reference for the sector. Today the conduction has passed to the two sons, Emiliano and Daniele, which is the story of their children, fascinated by the process that leads to the creation of authentic high quality jewels. Aurum is not just the production of watches, but its production capacity has allowed the creation of a vast collection of samples in different sectors. From luxury watchmaking to jewelery and automotive components, the values that have always distinguished the company remain unchanged.