Redefine Consulting is a boutique international sales and management consulting firm based in the greater Philadelphia area. From its inception, we have specialized in establishing cross border business relationships, sales channels and new growth opportunities for clients between India and North America. Our areas of expertise are: 1. Providing a sales and customer service platform to companies seeking access to consumers of Indian origin (also known as “NRIs”) in the US and Canada ,. Our model significantly reduces the cost of entry for companies interested in in setting up a base in North America to access and service this vast ethnic segment. This approach helps companies ramp up their operations quickly and with minimal risk, compared to establishing a completely new setup …. Current practice areas include consumer and SMB focused businesses like reputed Indian real estate developers, telecom and technology service providers, online marketing companies, amongst others. 2. Helping US based companies create and execute sales plans to reach out and increase sales to NRI consumers. 3. Consulting services toNorth American companies for developing a go-to-market strategy foraying into the Indian consumer market. With a team of professionals who have years of experience in helping several US based companies establish a base in India, we help create a robust and realistic roadmap for our clients. We specialize in franchise based consumer brands, real estate developers seeking joint ventures in India and consumer based technology products. In addition to providing these services, Redefine Consulting is the lead investor in Coldwell Banker’s India Master Franchise and an NRI focused concierge services portal livenri.com.