EXPERT BUSINESS TOOL for managers, medical and sales representatives in pharmaceutical companies, that do marketing/detailing of drugs, OTCs, food supplements and cosmetics, report calls and call activities (marketing and merchandising) to physicians and pharmacies, manage and analyze sales data and place orders to wholesalers. DIRECT RESULTS The data is structured and ready for complex analysis, consolidated sales data from different channels, call activities and sales results reports, call reporting in less than 2 minutes, satisfied and more productive employees, no initial investment, no technology costs.