Creative Destruction is focused on how to improve choices, and make them more efficient and data driven. Our first product is a whisky recommendation app: WhichWhisky. Available on the Apple App Store now. https://itunes.apple.com/no/app/whichwhisky/id1161510759?mt=8 " Imagine sitting in a bar. You know that last time you were there you had an excellent whisky and the bartender was knowledgeable and made good recommendations. This time you want something similar, but it's clear that the new bartender is not at the same level, and you feel a bit lost among all the unknown bottles of whisky. Or you are a person that has a lot of interest in and knowledge about whisky. You still remember the bottle you had on that trip 10 years ago. Unfortunately, now that you can afford it, it proves unavailable even at auctions. Perhaps you want to have an overview over the bottles you have at home, or like to write tasting notes of the whisky you taste while traveling? We can help. We use machine learning to match the individual whisky bottles, and our app therefore recommends the bottles that taste the most similar to the one you have in mind. In addition you can keep tabs on your bottles in your cellar, write tasting notes, mark bottles as favorites or read more about the worlds distilleries. "