Crossover is an international programme designed to explore the creative and the commercial challenges of developing content and services for digital media. The lab process brings together creative professionals from diverse disciplines – including film and TV production, animation, games, theatre, web design and new media – to share understanding of a rapidly changing mediascape, to form new interdisciplinary collaborations and generate ideas for projects. Crossover differs from other models of lab, which work with existing teams on pre-conceived proposals. We mix people with a range of creative skills, at different stages in their careers and from diverse cultural backgrounds. Participants are selected as individuals to create new partnerships and explore new collaborative interdisciplinary approaches to cross-platform development.