To explain as simply as possible, Chewie builds things online for people to use and enjoy. While there is a lot more to this process, Chewie only really concerns itself with this one thing; it's not enough for Chewie to just build something, it has to be an enjoyable experience to use as well. Making things for others is a difficult thing, and ensuring that people enjoy using those things is even harder; that's why Chewie builds everything with this desire in mind.