Trureal is a Canadian based organization with a mission to disrupt and transform charitable giving. Using principles made popular by large scale loyalty programs, Trureal is proposing to facilitate payment card based spending programs to allow program participants to accumulate rewards while shopping, and then convert those rewards into a charitable donation. This program has captured the imagination of charities, merchants, financial services organizations, and donors who recognize the value proposition as a win – win – win for the charities, merchants, and donors.