Old Tom Foolery is the brainchild of Joel Gryniewski and Lauren Gryniewksi—two ad-industry vets who also happen to be married. Back when Joel was wooing Lauren, he had a tough time finding cards that were: a) funny, b) letterpressed (they’re both suckers for a deep impression), and c) not so dainty as to make her question his masculinity. So they set out to make their own witty letterpress cards that would appeal to both sexes. Old Tom Foolery launched its first line of "unsappy, uncrappy" greeting cards, The Footnotes Collection, at the National Stationery Show in 2008. Two years later, the company expanded its catalog with a premium, offset-printed line called The Headlines Collection.