[m]PLATFORM brings together GroupM’s data, operations and technology across all real time and biddable media. As a local consolidated digital agency platform [m]PLATFORM provides truly holistic and agnostic real time media investment management. Next to acting as a services platform [m]PLATFORM also operates a global and regional network of digital specialist and technology businesses. With our unique tracking ecosystem, our real-time media investment management across all biddable media classes provides an unrivalled competitive advantage for our media agencies and clients.