The concept of Mid Earth was born out of the passion and love for nature shared by two friends- Avirat Shete and Surendra Desai. While the former was into wildlife photography since 2006, the latter had been a trekker and birdwatcher for over 2 decades. United by common interests, and an earnest desire to encourage concrete dwellers to fall in love with the wonders of nature, they floated Mid Earth Wildlife and Adventure Holidays.